SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google. The goal is to increase organic (non-paid) traffic by enhancing the website’s structure, content, and user experience. SEO involves keyword research, on-page optimization (such as meta tags and content), off-page strategies (like backlinks), and technical improvements (e.g., site speed and mobile responsiveness). Effective SEO helps websites rank higher in search results, making them more accessible to users actively searching for relevant information. By aligning with search engine algorithms, businesses can attract more visitors, improve online visibility, and drive growth.